Overview
At Overstock.com, I had the opportunity to lead the creation of eye-catching recruitment materials designed to attract top talent. My work included designing engaging booths for recruitment events and conferences, as well as crafting successful ad campaigns and brochures that resonated with potential employees. The aim was clear: to create an immersive, visually compelling experience that conveyed the vibrant culture, values, and opportunities at Overstock, encouraging the best candidates to join our team.
The Challenge
- Overstock needed to stand out in a competitive job market, attracting top talent both locally and nationally.
- The recruitment materials had to convey the unique company culture while promoting Overstock as an innovative and attractive place to work.
- The challenge was to create experiences at recruiting events and conferences that would leave a lasting impression on potential hires, while ensuring all materials aligned with Overstock’s brand identity.
My Role
As the lead designer for recruitment materials at Overstock.com, I played a critical role in:
✅ Designing visually striking booths for recruitment events and conferences that reflected Overstock’s brand and culture.
✅ Developing a series of successful ad campaigns that helped raise Overstock’s profile in Utah and attract local talent.
✅ Creating brochures and leave-behind materials that effectively communicated Overstock’s values, culture, and growth opportunities.
✅ Ensuring that all materials were aligned with Overstock’s brand strategy, reinforcing the company’s reputation as a dynamic and exciting workplace.
Approach & Solution
1. Engaging Recruitment Booths
- Strategy: For recruitment events and conferences, I designed booths that did more than showcase our company—these booths served as immersive experiences that invited potential recruits to engage with Overstock’s culture. By incorporating visuals that reflected both our workplace environment and innovative projects, the booths became a place where candidates could see themselves as part of the Overstock team.
- Outcome: The booths became a focal point at recruitment events, sparking meaningful conversations with candidates and successfully representing Overstock as a forward-thinking, dynamic employer.
2. Successful Ad Campaigns
- Strategy: While I put significant work into the “Love Where You Work” campaign, which aimed to attract out-of-state talent by showcasing Utah’s beauty and Overstock’s culture, budget constraints led to its shelving. However, I developed and implemented several other ad campaigns focused on local talent that were highly successful. These campaigns raised Overstock’s profile within Utah and played a crucial role in increasing recruitment from within the state.
- Outcome: The campaigns effectively engaged candidates and positioned Overstock as an employer of choice in the Utah market. These efforts helped solidify our local presence and brought in a high volume of qualified applicants who were eager to join a company known for its innovative approach and commitment to work-life balance.
3. Brochures & Leave-Behind Materials
- Strategy: I designed brochures and leave-behind materials that reinforced Overstock’s values and provided essential information about the company’s culture and opportunities. These materials were crafted to be engaging and informative, detailing the benefits of working at Overstock and encouraging candidates to explore career opportunities further.
- Outcome: The brochures and materials became valuable tools for both the recruitment team and potential hires, effectively communicating Overstock’s core mission and the benefits of joining the company.
Results & Impact
✅ The ad campaigns developed for Utah’s local talent pool helped establish Overstock as an employer of choice in the region, significantly boosting recruitment efforts.
✅ Recruitment events saw increased engagement and interest from potential employees, with many citing the booths as a key factor in their decision to apply.
✅ The brochures and leave-behind materials provided potential hires with a lasting impression of Overstock’s culture, contributing to higher quality applications and a more diverse talent pool.
✅ Overall, the recruitment materials contributed significantly to Overstock’s ability to attract top-tier talent and expand its team with skilled professionals who aligned with the company’s values.
Key Takeaways
✔ Designing immersive experiences at recruitment events helped strengthen Overstock’s brand presence and engage potential employees in a meaningful way.
✔ The ad campaigns effectively engaged Utah’s local talent pool, positioning Overstock as a top employer in the state.
✔ Clear and compelling brochures and leave-behinds effectively communicated Overstock’s values, culture, and growth opportunities, leaving a lasting impact on potential recruits.
✔ By focusing on engagement and brand consistency, the recruitment materials successfully positioned Overstock as a top employer in the tech and retail space.
