Overstock’s new “Big, Bold, Bright, and Simple” visual identity is an example of the company’s dedication to innovation and creativity in all aspects of the brand. This proposal introduces an application of bold and bright colors, clean lines, and simplicity with a balance of eye-catching graphics and a straightforward presentation.
With a careful consideration of the brand’s core values, I proposed a distinctive, bold style that embodies the spirit of Overstock and sets the company apart from its competitors.
