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Overstock · Project Note

Tools for Overstock’s Catalog and Search Teams

Dedicated interfaces supported product attribute translation and search merchandising.

Starting Point
A shared catalog had to support translation and search merchandising, two jobs with different units of work.
Design Decision
Give each team its own interface around the decisions it makes.
Outcome
The two designs supported language-by-language translation and rule-based merchandising.
My role
Lead Product Designer
People involved
Translation teams, search teams, and developers
Overstock’s product attribute translation interface.
Overstock’s product attribute translation interface.
In This Case

Give Catalog Teams More Control

Overstock needed tools for two groups that worked with the same large catalog. Translation teams needed to localize product attributes such as size and color. Search teams needed a way to change how products appeared in search results.

I designed both tools, interviewed the people who would use them, and tested clickable prototypes before refining the workflows with developers and internal stakeholders.

Design Around Two Different Jobs

The translation interface made progress visible and put translation fields within reach. The search rule creator gave teams a way to filter and edit rules, including rules that boosted certain products in search. The interaction had to make sense to the people operating the catalog as well as to the systems applying their changes.

An attribute translation dashboard with progress listed by language.
Translation teams could scan progress before opening the work for a specific language.
An Overstock admin page with a list of search boost rules.
The rule creator exposed search merchandising controls in an interface for internal teams.

The useful starting point depended on the role. A translator needed to see where work was incomplete. A search merchandiser needed a place to manage a rule. I treated those as different decisions even though both teams worked with catalog data.

The translation mockup organizes work by language and puts progress beside the action menu. The merchandising interface starts with rules so someone can find what controls a search and make a deliberate change.

Same Catalog, Different Decisions

  1. Translate

    See which product attributes need attention in a language.

  2. Merchandise

    Use search rules to control how products are surfaced.

  3. Review

    Give each team a dedicated interface for checking and changing the information it owns.

Illustration of the two internal tools and the shared catalog they support.

What the Tools Supported

The work gave internal teams dedicated tools for maintaining translations and managing search rules. The translation tooling supported 11 languages and thousands of SKUs. Giving both teams a dedicated tool let them make changes at the level they understood best while working from the same catalog.

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