As the creative force behind the Trade Professional program, I had the privilege of shaping its visual identity for both Overstock.com and the new Bed Bath & Beyond. My mission was clear: to create a cohesive and compelling brand experience that resonated with interior designers. From the ground up, I meticulously crafted brand standards that reflected the program’s essence—professionalism, innovation, and style. The logos, color palettes, typography, and imagery all came together to form a harmonious visual language that spoke directly to our target audience.
But my role extended beyond guidelines and aesthetics. I was the driving force behind the program’s design execution. From postcards and business cards to captivating printed advertisements, I ensured that every touchpoint aligned seamlessly with our brand vision. And when it came to trade show booths, I relished the opportunity to transform physical spaces into immersive brand experiences. The collaboration with the new Trade team was invigorating, and together, we established a product that not only elevated the brand but also drove sales growth for both Overstock.com and Bed Bath & Beyond.
