Part 1. Beyond, Inc. Branding: A Journey from NASDAQ to NYSE
In November 2023, Beyond, Inc. emerged as a dynamic business entity, poised for growth and transformation. As the creative force behind the brand, I had the privilege of shaping its visual identity. Inspired by the iconic Bed Bath & Beyond logo, I crafted a new emblem that seamlessly blended tradition with innovation. This logo not only symbolized our transition from NASDAQ to the New York Stock Exchange (NYSE) but also captured the essence of our evolving mission.
Beyond, Inc.’s branding extended beyond the logo. I meticulously designed templates for essential corporate materials, including letterhead, email signatures, and, most notably, the company PowerPoint template. These templates harmonized our visual language across all communication channels, reinforcing our brand identity with every interaction.
Part 2. A Consumer-Facing Future: Beyond’s Rebranding Adventure
Beyond’s journey didn’t stop at the stock exchange. We embarked on a thrilling rebranding adventure, pivoting toward a consumer-facing identity. Our vision extended beyond retail, encompassing expanded shopping experiences through Overstock and Bed Bath & Beyond. Simultaneously, we diversified our services, catering to the modern home and lifestyle. As the torchbearer of this transformation, I find immense joy in leading Beyond’s rebrand, where creativity meets strategic vision. The future is bright, and I’m excited to be part of this dynamic evolution.
